Wednesday, April 17, 2024

Cable News Shocker: Rachel Maddow Trounced Sean Hannity This Week, Opened Up a 400,000 Viewer Lead


UPDATE: Last night, Maddow had a 400,000 viewer lead, 3.5 million to 3.1 million.

EARLIER Donald Trump is flailing, his world is crumbling, and Sean Hannity is ignoring it.

That’s the lesson we can draw from the cable news ratings this week. So far, MSNBC’s Rachel Maddow handily beat FoxNews’s Hannity Monday through Wednesday at 9pm. (We’re waiting now for last night’s numbers.)

Indeed, Maddow has opened up a 200,000+ lead over Hannity this week, trouncing him as the various scandals– Stormy Daniels, illegitimate kids with maids, Comey’s book, etc– kept unraveling. And that’s all besides Russia and collusion.

Maddow is also widening the gap age wise. Her audience in the target demo– 18 to 49– was .42 on Wednesday, well ahead of Hannity’s .27. Maddow had 3,257,000 viewers on Wednesday night. Hannity had 3,045,000.

Hannity thought his feud with Jimmy Kimmel would bring him more viewers. What he didn’t get was that his people are old, and don’t stay up to watch Kimmel. They may not know who he is at all. And don’t care.


Numbers courtesy of ShowbuzzDaily

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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