Wednesday, May 22, 2024

Box Office: “Wrinkle in Time” Makes Disappointing $1.3 Mil in Thursday Previews

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Despite a huge promotional push, things like so-so for Disney’s “A Wrinkle in Time.”

Last night Thursday previews brought in $1.3 million. That’s a disappointing number but not surprising considering the negative reviews– the movie has a 45 on Rotten Tomatoes.

Box office experts are comparing “Wrinkle”‘s performance last night to last May’s “Alice throughthe Looking Glass.” That one finished with $26.9 million on a holiday opening weekend (Memorial Day).

But the promo push here is HUGE– so on Saturday, at least, the numbers should be big for parents taking young girls. We’ll wait and see.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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