Thursday, April 18, 2024

Taylor Swift, With Sales of New Album Tapering Down, Gives in to Streaming on Spotify, Other Outlets


Well, Taylor Swift learned her lesson, swiftly.

Her new album, “Reputation,” has finally landed on streaming services tonight. Spotify, et al now have the pop singer’s latest collection after three weeks of release.

Swift initially stayed off streaming. Her first week of release was huge– 1.3 million. But then sales dropped off fast. This week she’ll come in around 120,000. The party is pooping fast. And tonight, she’s already been knocked off her perch at number 1 on iTunes by U2.

Buzz Angle says she’s sold a total of 1.6 million through Wednesday.

Adding the streaming services should breathe some new life in “Reputation.” But this whole story should serve as a lesson. The “new” cycle even for a star as big as Swift is faster than ever. You basically have one or two weeks on the charts to make your money.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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