Sunday, June 16, 2024

Taylor Swift May Have to Allow Streaming Soon as “Reputation” Second Week Sales Will Drop by 75% from Her Million Copy Debut


Taylor Swift? Her “Reputation” is falling off.

Over the weekend Swift sold about 100,000 copies of her new album. That’s after a debut week of 1.3 million copies.

Now it seems this Friday Taylor will have sold a maximum of 250,000 copies or less for a sophomore week. That’s at least a 75% drop.

Part of the problem is not having a top 10 single to push along sales and garner radio play. She does have several singles scattered on the iTunes chart, but they’re all below number 15. On radio, as I wrote last week, Swift is not getting that much attention- certainly not what her “1989” album got.

All this means that Swift may have to allow streaming of the album sooner rather than later. Not streaming is hurting her bottom line. Luckily, her tour and her merchandise will more than make up for it.

By the way, don’t believe a word of the story Page Six picked up today from the UK Sun, a paper that specializes in fiction. Swift will be very welcome at this year’s Grammys, I assure you. She’ll present, perform, dance in the aisles. The Grammys love her. And she stayed away from the American Music Awards for them.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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