Friday, April 12, 2024

Taylor Swift Sales Blockbuster: “Reputation” Sold 721,000 Copies From Friday Through Saturday


Taylor Swift’s release of “Reputation” is, of course, a monster hit. She’s sold 721,000 copies from Friday through Saturday night. The numbers are from Buzz Angle and don’t include Sunday. The numbers don’t reflect Taylor’s appearance on “Saturday Night Live.”

The “SNL” performance didn’t do much for Taylor’s singles sales– even though she has two of them in the iTunes top 1o, neither of the songs she sang jumped to number 1. Still, “Reputation” is on track for a huge debut at number 1 this Friday with a possible 1.3 million. That would be Taylor’s fourth million selling debut week in a row.

Swift’s sales are “pure” because there’s no streaming, it’s all CDs and downloads. And then there’s all the other revenue– gazillions from tie ins with ABC and other promotional placements, merchandise and the world tour. She’s a very, very wealthy young lady. Let’s not forget that she’s got that Little Big Town hit on the charts, too, which she wrote– “Better Man.”

There’s no word yet whether she’ll be on Sunday’s American Music Awards. My guess is she’ll present or wave or dance in the audience. But no performance since I’m sure she wants to be on the Grammys in January.

All in all, it’s good to be Taylor Swift. It’s also not so bad to be Jack Antonoff. Leah Dunham’s songwriter boyfriend will make a small fortune off “Reputation” for co-writing and producing. So will Max Martin, who I assume lives in a mansion somewhere with 24 kt faucets.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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