Saturday, April 13, 2024

Box Office: Hollywood Branding Works as 6 of the Top 10 Movies Are Sequels or Reboots


People like brands. Hollywood knows that. So six of the top 10 movies this weekend were tie-ins to prior movies or books.

Despite having terrible reviews, “Daddy’s Home 2” took in $30 million this weekend according to estimates. The original movie opened two years ago to a $38 million weekend.

Even though it’s said to be boring beyond belief, the new version of “Murder on the Orient Express” did $28 million. It’s nowhere as good as the 1974 version, but it’s a title people know.

“Thor” is still number 1 after three weeks (it’s not garbage but it is a comic book). “Thor” is part of the Marvel series of films that now gluts all-time charts.

“Bad Mom’s Christmas” also held up in the number 4 spot. (It’s probably garbage but I want to see it. On a plane.) It’s the sequel to “Bad Moms.” “Bad Moms Mother’s Day” has to be next.

The number 6 movie is Tyler Perry’s latest Halloween Madea movie. There are a lot of Madea movies.

Number 8 is “Blade Runner 2049,” not a hit but hanging in there. “2049” is a pale follow up to the 1985 original, but the name is well known.

Even as we speak, more reboots, revivals, new takes, sequels, three-quels are being prepared. Disney has just announced a new “Star Wars” trilogy after the current one is done. “Star Trek” is on CBS All Access and will likely return as a movie. And so on and so forth. Next spring comes the fourth ever “A Star is Born” movie, with Bradley Cooper and Lady Gaga. It won’t be the last.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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