Friday, April 12, 2024

Taylor Swift Put Her “1989” Album on Spotify, and the World Yawned: Katy Perry Did Better


June 9th– so long ago, Like three weeks. Anyway, Katy Perry had announced her “Witness” album for that date. So Taylor Swift decided to return her catalog to Spotify. This included the “1989” album which never really had a run on streaming. Swift pulled it at the start.

So what happened. For Swift, the world yawned. Since June 9th, the hit record “Blank Space” has 9 million streams. “Bad Blood” has 7.3 million. “Wildest Dreams” has 7.4 million. “Style” is at 6.8 million.

Swift’s biggest hit from “1989” on Spotify: “Shake it Off” with 80 million streams.

Meanwhile, Perry’s new music seemed to captivate the streamers more. “Swish Swish” has 58 million so far. “Bon Appetit” has 66 million. “Chained to the Rhythm,” which has been out since February, has 334 million. An older hit, “Dark Horse,” has 459 million.

Swift still boasts the most streams between the two pop tarts. Her duet with Zayn Malik from “50 Shades Darker” stands at 500 million streams.

Streaming is a particular thing, as it turns out. Harry Styles, the male equivalent of these two, gets very little streaming yet he’s being booked into indoor arenas for next summer– he can sell tickets more than he can sell “records.” Streaming is also skewing younger and more urban.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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