Sunday, April 14, 2024

“Transformers” May Really Be in Age of Extinction with $15Mil Opening Night, Down from $47Mil in 2014


“Transformers: Dead Men Tell No Tales”– no, that’s not it. “Transformers: Age of Extinction,” that was 2014 and it opened on Friday June 27th in over 4000 theaters with $47 million.

Last night, “Transformers: Please Stop Making These Movies” took in a paltry $15 million in over 4000 theaters.

Are we getting a hint?

Hasbro is very invested in these movies, and the real money comes from the merchandise. But if the movie is panned and ignored, it’s not good for the brand. Something tells me there’s going to be a re-think on the “Transformers” movies (I am proud to say I have never seen one of the five) before another one is made.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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