Thursday, April 25, 2024

Ivanka Trump’s Book “Women Who Work” Didn’t: It’s a Sales Dud Despite Highest Profile Non-Publicity Campaign Ever


She almost pulled it off.

Last week when Ivanka Trump’s “Women Who Work” was released, it looked like it might be taking off. Up it went on the amazon sales chart. When it went top 20, I thought, no one cares. Her brand is big.

But one week later, “Women Who Work” has dropped out of the top 100 on amazon. It’s 116 and falling. The Kindle version is at 3,096.

It turns out women did care– they rebuked Ivanka for being ‘complicit’ as they said on “Saturday Night Live.” With Plannet Parenthood, arts programs, health care and women’s rights vanishing under Donald Trump, there simply aren’t enough people to pay $15 bucks to Ivanka for advice.

Probably didn’t help that the reviews were very bad. The New York Times said it all: “It reads more like the scrambled Tumblr feed of a demented 12-year-old who just checked out a copy of Bartlett’s Familiar Quotations from the library.”

Of course, the Trumps will say IT’S A YYYYUGE HIT. But even on Barnes & Noble, “Women Who Work” is ranked even lower, at #335. Yipes!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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