Saturday, May 25, 2024

CBS Drops People’s Choice Awards After 4 Decades, Show Moves to Low End E! Channel


The four decade run of the People’s Choice Awards at CBS is over. The people have apparently voted– low ratings finally sent the annual celebrity debacle into oblivion.

Yesterday, the E! Channel– popular among pets and coma patients– announced they would broadcast the January sweepstakes themselves.

The People’s Choice Awards began on CBS in 1975 when there was no social media or internet, and publicists could control the outcome of the show. Even though someone supposedly voted on the People’s Choice, the results were uniformly dismal and predictably commercial, lacking any merit.

Plus, the winners were always sitting in the front row of the show, grinning, ready with memorized speeches. Losers didn’t bother getting dressed for the night. The ‘fix’ was in.

Over time, ratings have eroded as even the most clueless viewer in Sheboygan could figure out that “Batman” was not the best movie of the year, and Tom Cruise was not the Best Actor. Someday maybe someon will write about the horse trading that brings People’s Choice winners to the forefront.

Anyway, it’s off to the E! Channel, where maybe the Kardashians can host and Caitlyn Jenner will do interviews from the red carpet. CBS would be better off showing the Critics Choice Awards in that slot. They’re real, respected, and would cut the Golden Globes off at the pass by being first.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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