Monday, June 24, 2024

Heinz is Using Fictional Ad Campaign from “Mad Men” in Real Life, No Kidding


Heinz ketchup is using the ad campaign created for them by fictional characters on “Mad Men.” Remember when Don Draper pitched his Heinz campaign? You know that Don is not a real person. But now Heinz, the real company, is using Don’s campaign in 2017 in real life.

“Pass the Heinz” was obviously developed by Matthew Weiner, the creator of “Mad Men,” and his writers. The episode aired originally in April 2013. Anselmo Ramos of an agency called David (just David) told Ad Age that they watched the episode and decided that was the best campaign they could come up with.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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