Saturday, June 15, 2024

Has Linkin Park Sold Out? New Video Features First Ever Female Singer and Mercedes Product Placement


Has Linkin Park sold out? Their new video is called “Heavy,” and it’s a big shmaltzy rock anthem featuring 22 year old singer Kiiara and Mercedes product placement. The new video has a big tie in to Mercedes, which may irk long time alt-rock fans for whom the car shown represents two or three years’ income.

So far radio has had a tepid response to it. But the video should give it a push.

Kiiara, who gets to belt it out on the single, is signed to Atlantic Records. But her first two songs weren’t very good. Now her career will get a huge boost as “Heavy” is radio-ready and the video couldn’t be more directed to the teen audience.

Linkin Park’s new album is called “One More Light” and it hits on May 19th.

Warner Bros. Records needs a hit: The group is one of their few ties to chart success other than Lukas Graham.

But look: there’s life there yet. WBR is releasing the new Sheryl Crow album. And they do have a lot of potential with a great band called The Head and the Heart.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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