Wednesday, April 17, 2024

Christian Bale, Oscar Isaac “The Promise”: Thanks to Late Billionaire Kirk Kerkorian All Proceeds to Charity Starting with Elton John AIDS Foundation


The Elton John AIDS Foundation– the best of all these celebrity charities, I think– gets a huge boost this Sunday at their annual Oscar party. They’re the first beneficiaries of late billionaire Kirk Kerkorian’s proceeds from the Terry George directed “The Promise.”

Kerkorian put aside over $100 million for George to make this romance set against the Armenian genocide. Christian Bale and Oscar Isaac vy for the same woman in a film that Open Road will open later this year– and was shown for the first time last fall in Toronto. Indeed, all proceeds from “The Promise” will go to charity. EJAF is just the first non profit organization to participate. More will be announced soon.

This is unprecedented and very cool, and only possible because Kerkorian never planned on making the money back. It’s just a drop in the bucket for his estate. The idea was to tell the story of the tragedy of the Armenian genocide in a pedigreed film. Terry George et al have done that.

Donations to EJAF are also going to be matched the film’s production company, Survivor Films, via text and online pledging during the EJAF Oscar party. And there will be LOTS of celebrities there– David Furnish and Elton John manage to pull this event off every year and it gets better and better.

Also, unlike other charities EJAF is very pro-active and very transparent in their work. They are also not about having parties and wasting sponsors’ money shlepping celebs etc around the world. Their money goes to the real work of stopping AIDS worldwide and aiding those with the illness.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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