Saturday, May 25, 2024

Here’s the Full, Brilliant Super Bowl Ad from 84 Lumber That’s Caused Such a Ruckus


This almost six minute film from 84 Lumber was the winner of Super Bowl night (runner up Budweiser). A mother and daughter are emigrating north only to find…well, you’ll see. Apparently conservative Fox wouldn’t run the whole thing, so viewers were told half way through to go to the website. And the website crashed. I don’t know what 84 Lumber is, or where they are, but if I ever see one I will buy a two-by-four just to thank them.
PS The irony of Donald Trump is that great art is coming out of this nightmare.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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