Thursday, May 23, 2024

Mariah’s Mixed Bag: New Single 1.4 Million YouTube Plays, But Slow Sales, No Streaming


Mariah Carey wakes up (some time today, maybe around 2pm) to a mixed bag of news on her new single “I Don’t.”

On the good news front, “I Don’t” featuring rapper YG, has 1.4 million plays on YouTube. That’s the financial equivalent of a tuna sandwich, but one that’s been passed around a lot.

On the mixed news front, “I Don’t” made it to number 6 on iTunes, and is now at number 9. Carey’s fans could only afford so many copies.

On the bad news front, no one is streaming “I Don’t.” The single has not cracked the top 50 streaming songs on Spotify. It’s also not on the Global chart.

Of course this is all since the single was released at midnight on Friday morning. But 36 hours with a high recognition release tells a lot. And part of the problem might be that “I Don’t” doesn’t have an album or plan that it’s attached to. It’s just a free floating assault on another Carey ex, the same as last year’s “Infinity.” Only, that single was wittier. And you can maybe get away with that once. Twice doesn’t have the same impact.

Mariah needs to get serious about her career and her singing and stop flouncing around like Ann Corio doing old lady burlesque. She has to button up that shirt and think about her legacy. She’s almost 47, and the pin up thing is getting a little absurd.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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