The American Music Awards got what they deserved: their lowest ratings ever. They scored a miserable 2.4 in the key demo, which means no young people watched the show. But few people over all saw this debacle, as the total was 8.4 million people.
By comparison, “60 Minutes” had 15.81 million viewers. And their key demo was 3.1.
The AMAs made a mistake not putting older artists on earlier– Sting, Lady Gaga and John Legend were the best performers easily, but their audience may have tuned out before they came on.
The AMAs were beaten by the NFL, and also “Madame Secretary,” the guilty pleasure show for all thinking adults. (It reminds me of “Trapper John MD.”)
