Sunday, May 26, 2024

Emmy Awards Ratings Lowest Ever– Why? Because Audience Has No Idea What These Shows Are


The Emmy Awards were a lot of fun last night for a few people. They scored their lowest ratings ever– 11.2 million. Even Jimmy Kimmel’s mom was watching the Jon Benet Ramsey special on CBS between breaks.

Why so low? None of the shows or actors who won appear on broadcast TV. The Emmys are now in the same position¬† as the Oscars– celebrating indie films, or shows, and ignoring the blockbusters. Many of the nominees and winners aren’t even on TV.

The biggest shows on TV get no Emmy love– “NCIS” and all its permutations, other procedurals, and so on. Those shows aren’t hip and rarely have the thespians, but they’re popular. Those actors are the ones people want to see on the Emmy show.

Instead, in comedy the two male actors who won– one plays a transsexual (“Transparent”) and other plays someone’s mother (“Baskets”). The former show is on the internet, the other is on F/X and I doubt most of the room last night even knew what “Baskets” was.

At least “Mr. Robot” is on the USA Network, part of basic cable. Rami Malek is so good– but why didn’t the Emmys have Christian Slater there to do something? He co-stars on the show and at least is known to the mass audience.

The HBO wins were solid; most everyone has HBO. “Veep” and “Game of Thrones” are incredibly popular. But a lot of went on last night, from a viewer’s perspective, was very clubby. It was the opposite of TV. The Emmys should be played for that guy who made the bouquet of TV Guide pages on “Seinfeld.” That’s the audience.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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