Adele has finally given in. Her “25” album comes to Spotify tonight at midnight. Actually, it starts in Europe and works its way west as the clock strikes 12 in each time zone. Why? Who knows? Just something to do.
Previously, Adele and her management had kept “25” off of streaming. But it’s on Amazon Prime, and it can be heard on Pandora.
Adding Spotify especially in the US makes sense. The bulk of Adele’s sales came between mid November and the end of December 2015. Since then, it’s been slow and steady. But streaming–especially as she prepares to tour the US–will give “25” a boost.
If you go to Spotify now they’ve already got “Hello,” “When We Were Young,” and “Send My Love to Your New Lover.”
PS Amazon is selling the 14 track bonus CD for $6.49 right now.