Monday, May 20, 2024

Box Office: Tom Hanks “Hologram” Makes Just $4 Mil Bucks, All Time Career Low


We’re not crying for Tom Hanks. He’s very wealthy and has two Oscars. But his box office run of three hits in a row– “Captain Phillips,” “Saving Mr. Banks” and “Bridge of Spies” — has ended with a whimper.

Hanks’s worst box office ever has occurred with the current “A Hologram for the King.” The Tom Tykwer feature has made just $4.1 million since its release on April 22nd. I doubt most people in the U.S. know it exists. The film has no foreign ticket sales either. It’s dead.

“Hologram” was released by Roadside Attractions, which has a decent reputation for sinking its films. They’re having a modest (nice way of putting it) success with “Hello My Name is Doris” starring Sally Field, which has scrapped together $14 million. Roadside is stymied by lack of marketing and publicity despite a nice owner, Howard Cohen.

Right now Roadside (which I like to call Roadkill) has a good Whit Stillman film called “Love and Friendship” which looks like it may already be in decline with $7 million at the box office. It had what I called a stealth opening. Next up is “Genius” with Colin Firth and Jude Law, and Nicole Kidman in a strong supporting role. It has a 42 on Rotten Tomatoes. (I’m told “Genius” would have been better off on HBO.)

For Hanks, “Hologram” is a shocking low. You’d have to go back to 1990– some 26 years– to “The Bonfire of the Vanities,” which made around $16 million– of all the movies he’s headlined or starred in. Even the terrible “Larry Crowne” made $35 million back in 2011. (That was a bad year for Tom, who also starred in stinkers “Extremely Loud and Incredibly Close” and “Cloud Atlas.”)

Tom will rise like a phoenix from these Roadside ashes in the fall, with “Sully” (he plays hero Sully Sullenberger) and Ron Howard’s “Inferno” (based on Dan Brown’s bestseller). “Hologram” will play on airplanes and head to cable as an anomaly in his long, storied career.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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