Saturday, April 20, 2024

Kelly vs. Michael: Coincidence That It’s Timed With TV’s May Sweeps Ratings?


Yes, Kelly Ripa brought up Michael Strahan’s divorce today on their show. But the show was taped yesterday. It’s much ado about nothing. The show is WRITTEN. Strahan knew they were going to discuss “bird nesting.”

I think it’s more interesting that this is all happening exactly as the May sweeps start in TV ratings. Kelly’s Tuesday return spiked the ratings. The next day the sweeps period began. Now they’re going to do a big finale with Strahan on May 13th in the middle of the ratings period.

Sweeps occur in February, May, July, and November. That’s when nighttime TV shows give you cliffhangers and guest stars. Soap operas kill or marry off characters to stir interest. And Kelly and Michael snipe at each other.

In the old days, publicists used to plant items in the supermarket tabs that Regis and Kathie “hated” each other. In fact, they were best of pals, and dined together on weekends.

Watch social media, etc get ginned up to a fever pitch over the next two weeks. This is genius old fashioned publicity. Everyone is talking about this show. It’s not an accident.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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