Thursday, May 30, 2024

Pop: Zayn Sales Go in One Direction — Down– A Whopping 86% in Second Week


Zayn, we hardly knew ye.

The former boy bander’s album sales went in One Direction for its second week on the charts– down. “Mind of Mine” dropped 86% in hard sales, from number 1 to number 8 in week 2.

On hitsdailydouble’s Streaming Plus Sales chart, the drop was “only” 72%. Zayn’s hard sales were a mere 16,493. Streaming boosted him to 43,140.

What does it mean? Around 100,000 fans dropped off from week one to week two. Problem is, Zayn — who looks constipated in most of his close-ups– hasn’t produced a hit single to go along with the album. The first single, “PillowTalk,” did so-so. Nothing followed.

What’s happened here should be of interest to the other members of One Direction who were hoping for solo careers.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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