Tuesday, July 16, 2024

Box Office Disaster: “Divergent: Allegiant” More Allergic at Box Office Than We Knew


Twelve days seems like an eternity at the box office when you have a turkey. And it’s gobbling at Lions Gate, where “Divergent: Allegiant” has simply collapsed since its release almost 2 weeks ago. The numbers speak for themselves:

“Divergent” after 12 days $97,984,257

“Insurgent” after 12 days $89,693,985

“Allegiant” after 12 days $48,915,840

So now what? Plans for part 4, “Ascendant,” seem folly unless the filmmakers can come up with something– like a cross over from “The Hunger Games” and “Twilight.” Otherwise, why bother when the take on a new film would be another 50% down from this one. Will “Ascendant” even be made? Will fans be left hanging? Will anyone care? Oy vey.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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