Wednesday, June 12, 2024

Zayn Malik: Amazon, Singles Charts Immune to Hype for Ex-One Direction Singer


If you’re a teenager you know that Zayn Malik, now known just as Zayn, released his solo album on Friday. “Mind of Mine” — which could be reduced to MoM–has been hyped in teen land through the roof.

On iTunes, MoM is number 1, of course. That was to be expected. But so far MoM is not generating any new tracks on the iTunes singles charts. The first single, “PILLOWTALK” (all caps, for some reason), has come and gone. Quickly. Once MoM was released, iTunes sales of the single plummeted. Why buy the milk when you can get  the whole cow?

Meanwhile, over on, “MoM” is not faring well. The physical CD is number 46. The digital download is 11. Of course, Amazon skews older, so Zayn’s audience isn’t necessarily there.

Another chart, Street Pulse, sent out their interpretation of Friday’s sales. “MoM” came in 5th in overall sales. Still, expect “MoM” to be number 1 when sales are counted on Friday. It just won’t be the runaway success that was hoped for.

The PR spin on “MoM” is that it’s an R&B album. Hmmm.  Well, Malik used the same producer who worked on Frank Ocean and on The Weeknd. But R&B? The album sounds flat to me, and a little monotonous. I think they were trying for a Style Council sound. Zayn fans should check out “My Ever Changing Moods” if they want to hear how “MoM” is supposed to sound.

“MoM” should come in around 125,000 copies on Friday. That’s a little less than the 400,000 copies sold by One Direction in the debut week of their recent album, “Made in the AM.”


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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