Sunday, April 14, 2024

Friday Box Office: “Allegiant” Weekend $20 Mil Lower than Previous Chapters of “Divergent”


Well, it all came true last night. “Allegiant” debuted with $11.9 million. The weekend projection is $30 million. If they’re lucky.

The last chapter, “Insurgent,” had a $52 million opening weekend. The original film, “Divergent,” came in at $54 million.

Keep this in mind: Last year’s “Insurgent” made $21.1 million on its Friday night. Versus $11.9 million last night. If the audience from last year didn’t come back last night, they ain’t coming back. They’ve moved on. Unless they got a group rate for tonight.

There’s actually another chapter of this stuff coming next year. It’s called “Ascendant.” I’d call it “Fuhgeddaboutit.” Why bother? Put it on Netflix. Who needs this tsuris?

More: “The Brothers Grimsby” will be at least a $100 million write down for Sony/Columbia. It’s just a total disaster. They’ll barely cross $5 million tomorrow. And then slip away into the abyss. Sacha Baron Cohen can do a lot better than this. And he will. But Sony needs a hit.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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