Wednesday, May 29, 2024

Lady Gaga’s “Til it Happens to You” Takes off on Radio A Year Later


Lady Gaga gave the most impassioned performance on the Oscars, with her Diane Warren co-written “Til it Happens to You.” The date was February 28th– exactly one year since the documentary containing the song — “The Hunting Ground”– was released in theaters.

“The Hunting Ground” played in theaters through June and was shown on CNN in September. Despite the film’s praise and awards, and Lady Gaga’s fame, no effort was made to turn “Til it Happens to You” into a radio hit.

I wrote about in September, and still, alas, nothing happened.

Now, a year after release, “Til it Happens to You” is number 10 on iTunes. Even better: the single is zooming up the Adult Contemporary radio chart. Today it’s at number 14, up from 19, with more radio stations adding it every day. Lady Gaga’s stunning performance on the Oscars has driven sales and radio requests.

Still, “Til it Happens to You” might have actually won the Oscar if it had been released and promoted last year when it was issued. Oscar voters had trouble connecting it to the doc– which was not nominated for an Oscar– and they didn’t know it from the radio. How differently things might have gone.

Meantime, Sam Smith’s doorstop of a James Bond song, “Writing’s on the Wall,” which wasn’t a hit when it was released, continues to be a chart disappointment.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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