Wednesday, July 15, 2026

Will Leonardo DiCaprio’s Carefully Orchestrated “I’m Overdue” Oscar Campaign Bear Fruit Tonight?

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Twenty three years. Six nominations. Will Leonardo DiCaprio’s carefully orchestrated campaign to win an Oscar bear fruit tonight?

Lucky for Leo, competition tonight is light. There’s no Daniel Day Lewis. No surprise film like “The Artist.” No Brit with cred and a hit like Colin Firth in “The King’s Speech.”

Also, in “The Revenant” Leo says about as little as he does in interviews. He may have finally found the role that reflects his P.R.

Last night at a party in the Giorgio Armani boutique, Leo banned press and cameras, or any interviews. Unlike stars such as Cate Blanchett or Anne Hathaway, he came in through a back door and exited the same way. Leo was accompanied by large bodyguards so that Blanchett, Hathaway, etc couldn’t attack him.

He didn’t speak to any of the other movie stars in the room. He took exactly two photos– one with Roberta Armani, and the other with Chadwick Boseman, who happens to be a black actor in a year when diversity is an issue.

“The Revenant” is a movie that’s been totally promoted without press involvement. In New York, there were screenings, dinners, and Q&As designed to keep press away. Same in London.

There is no moment in “The Revenant” when Leo delivers a stirring speech or has a memorable conversation. He grunts, and looks like he’s suffering. He sleeps in a horse carcass.

The whole theme of the Oscar campaign was “He deserves it after all this time.” That may be true. Actors with fewer movies or years put in have zipped past him each time he’s been nominated. That must be a puzzlement. This year, Michael Fassbender was the odds on favorite. But once “Steve Jobs” bombed at the box office, Leo had a clear path to gold.

Will it all work out? Tune in to the Oscars around 8pm Eastern and we will know the answer. PS When he wins, wait for the extremely well written *but dull** lecture on the environment. It will be enough to make you want to go outside and litter on purpose.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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