Thursday, July 16, 2026

Perfect PR: Leonardo DiCaprio’s Presidential, Er, Oscar Campaign Brings Him to the Pope

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Leonardo DiCaprio’s Presidential er Oscar campaign is in full force.

Gone are the model girlfriends. Also gone is Helly Nahmad, Leo’s BFF art dealer pal who did a jail stint last year in a federal case. If Helly is around, he’s been cropped from the picture, so to speak.

The latest on Leo’s Oscar PR trail? Pope Francis. DiCaprio got a private visit with him on January 28th. He brought his father and another odd duck BFF, a curious dark haired man named Milutin Gatsby.

That’s not his real name, of course. Leonardo DiCaprio played “The Great Gatsby.” This Milutin is Serbian, and has been turning up in Leo stories for several years. Little is known of him except that he jet sets around and is always at amFAR events. He’s been mentioned in passing in items in Vanity Fair and the New Yorker, with the great writer Bob Colacello actually wondered aloud whether he was on the level.

Well, the brilliant PR man Ken Sunshine is busy in the background keeping Leo looking presidential. A couple of years ago Angelina Jolie screened her “Unbroken” for the Pop and had a short meeting. It didn’t help with the Oscars. I doubt Leo screened “The Revenant” for Pope Francis. No bear in the Vatican. But it’s a great move on the way to the podium at the Dolby Theater. According to Sunshine’s reports, Leo and the Pope discussed the environment– the Oscar environment!

Milutin

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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