Friday, May 24, 2024

Pop: Justin Bieber Beats One Direction in One Week Sales Race, But Adele is Coming

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The weekend pop sales race among pop tarts One Direction and Justin Bieber is over. We’ll see numbers soon, but from iTunes the clear winner is Bieber’s “Purpose” at number 1. One Direction’s “Made in the AM” has remained steady at number 2.

The whole race for number 1 is moot, though, as Adele’s “25” is released on Friday. Expectations are for more than 1 million copies sold in the first week. Pre-orders may already be at that level. Plus Adele will be doing publicity all week, appearing at Radio City Music Hall tomorrow night and on “Saturday Night Live.”

As for Bieber vs. One Direction: the latter group has not drummed up much excitement for its singles, while Bieber has about a dozen individual tracks showing up on the iTunes chart. It’s definitely a marketing battle. Starting with the viral media plan for “What Do You Mean?” Bieber’s people have just played the whole thing right. Bieber also made a bunch of videos for the new songs.

One Direction may have the better album. But they’ve already said they’re taking a break. Their marketing is a lot more DIY, laid back. They have really one hit single, “Perfect,” at number 17. No one’s really worked the individual tracks. I’m surprised.

Anyway, this will only last until Friday. Then Adele will eat them all for breakfast.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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