Sunday, April 21, 2024

Miley Cyrus, Nicki Minaj, Taylor Swift Feuds, Weed, Etc Didn’t Help: VMA Ratings Down 38%


The ratings for the MTV Video Music Awards on Sunday were dismal. Down 38& from last year if you were watching the actual MTV channel.

However, all totaled from all MTV platforms, they were up 10%. But that’s a stat only MTV can use for spin. The reality is, millions didn’t return from last year. And millions had already left from the year before.

Drawn conclusions? The current crop of pop pap isn’t as appealing to the fans as it is to the tabloids and paparazzi. This is borne out in sales of records– they are nil. All the hype and costumes and four letter words and drug references are a turn off.

The reality is — the music is bad and all sounds the same. The videos are self-referential tributes to celebrity kids spending lots of money with nothing to show for it. Miley Cyrus looked like Cher acting like Lady Gaga. And apparently her constant references to weed and smoking marijuana were cool just to her.

I watched the whole show. My take away was that Taylor Swift won a lot of awards, and has great legs. Only Tori Kelly seemed like she took the music seriously. I’d like to see more of her.

As far as Justin Bieber crying, please. Grow up already.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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