The Twitter account for River Bluff Dental, the office of Dr. William Palmer in Bloomington, Minnesota, is full of hubris. Today– in an effort to win back patients– they Tweeted: “The practice is still closed even though people care less and less about CecilTheLion day after day. Fickle people.”
It’s not the wording that smacks of insensitivity– it’s the illustration of a lion accompanying it that should outrage Palmer’s critics.
The practice is still closed even though people care less and less about #CecilTheLion day after day. Fickle people. pic.twitter.com/gT6jfdPdPQ
— River Bluff Dental (@RiverBlufDental) August 13, 2015
It’s not the first Tweet from River Bluff Dental to feature a picture of a lion. This was their Tweet on August 10th:
A smile takes but a moment, but the memories of it last forever. Happy #WorldLionDay! #RBDSmile pic.twitter.com/Ws5Z1kYXtS
— River Bluff Dental (@RiverBlufDental) August 10, 2015
And this:
Happy #WorldLionDay! Did you know that lions go to the dentist too? #RBDSmile pic.twitter.com/oR84ZWfpFW
— River Bluff Dental (@RiverBlufDental) August 10, 2015
Back on August 4th, Palmer was convinced his problems were over. Are they? I’m not convinced:
At this time a week ago was a NONSTOP flow of hatred. Now, almost dead silence. People move on quickly. #CecilTheLion pic.twitter.com/WhCAv7e9kV
— River Bluff Dental (@RiverBlufDental) August 4, 2015