Friday, April 19, 2024

Madonna’s Wreck of a New Video: 3 Weeks of Post Production, Micro Management (Watch Here)


Madonna’s video of “Bitch I’m Madonna” was a production disaster, I’m told. UPDATE It’s finally been released to YouTube after only being on JayZ’s pay per view system Tidal.

The video is filled with cameos by contemporary stars like Beyonce and Jay Z, and is basically a mess. I’m told that Madge either kicked out director Jonas Akerlund or he just left because of the chaos. “Madonna wants what she wants,” says a source.

Once the video was shot it required three weeks of post production. “Everybody was retouched over and over,” another source says.

Madonna micro managed the project, too, coming into the city from her various country locales to nitpick over nonsensical things.

“It’s her worst song ever,” adds one critic. Well, the reality is, she did it well on the Tonight show, but the momentum from that is long gone. Too bad, too, because as one participant says, “She had to pay for it herself.”

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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