Saturday, May 18, 2024

“Mad Men” Sorta Sequel: Amazon Greenlights “Good Girls Revolt” Pilot About Women at Newsweek in 1970


This could not be better timed. Two weeks ago, Joan — in her fiery exit speech– told the head of McCann Erickson that the women at Newsweek (this was 1970) had revolted and demanded to be treated as equals to the men. This really happened in 1970. Forty six women filed a sexual discrimination suit against Newsweek.  It was considered an uprising and a key moment in the women’s rights movement.

And now Amazon has greenlit a new series pilot, produced by Lynda Obst– based on the book “Good Girls Revolt.” The book was written and published recently by Lynn Povich, sister of Maury, a long time journalist and someone I remember fondly as being the only normal person when started operations. She was at Newsweek at the time and was one of those women.

I had no idea Lynn had written this book, or that it would be the “sequel” to “Mad Men.” What a coincidence that Joan (Christina Hendricks) mentioned the Newsweek incident in that episode. She should be the star of that series. Everyone would watch. Congrats to Lynda, a great producer.

But times don’t really change. In 1994, new management at New York magazine fired all the women over the age of 40  by fax. Most of them had been there from Day 1. Good times!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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