Saturday, May 25, 2024

“Avengers: Age of Ultron” Premieres in Hollywood 3 Weeks Before Actual Opening


For some reason Marvel and Disney premiered “The Avengers: Age of Ultron” last night in Hollywood, three weeks before it opens in theaters. ABC, part of the Disney empire, turned the whole thing into an extravaganza with a live Jimmy Kimmel show following the premiere, with a lot of the cast present. They even tied in ABC TV’s “Agents of SHIELD” by piping in actor Clark Gregg.

So how was the movie? Hard to say. Certainly, everyone who saw it “loved” it. And everyone who didn’t see it “loved” it. The red carpet at the Dolby Theater was live streamed. All in all, it was a jolly hype fest. But no one will see the movie again until April 21st, when there’s a press screening in New York, and then again on April 27th. Suffice to say, “Ultron” should be like printing money. The buzz is on to make it the biggest movie in Hollywood history.

One nice touch at the premiere: Lou Ferrigno, the original incredible Hulk from TV, and the nicest guy in the world. Marvel always includes him in everything.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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