Monday, July 22, 2024

Snow, Apathy May Cut into “Insurgent: Divergent” Box Office This Weekend


It’s snowing in the Northeast and it’s not pretty. That’s not good news for “Insurgent: Divergent,” part two of the YA series starring Shailene Woodley as Katniss, er, Tris, the kickass leader of a dystopian world. Anyway.

Last night, Thursday night previews of “Regurgent” were down 16% from the first installment’s Thursday previews. And the weather was good. So either tweens are going to need a lot of convincing, or “Insurgent” is going to be in trouble come Sunday.

The show is also a big problem. This audience does not drive to theaters. Their parents have to take them. And parents are not going out in this weather.

“Insurgent” also has bad reviews. It’s at 33% on Rotten Tomatoes. The negative comments won’t deter the true believers, but the middlings and the parents will vote to wait until the sun is shining.

Stay tuned…

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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