Saturday, June 6, 2026

Super Bowl Commercials: Nationwide Most Depressing and Inappropriate

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Nationwide is not on your side. They just aired a commercial in which a young boy announces that he’ll never ride a bike or get cooties or travel the world or get married or fly because — he’s dead. And he died in an overflowing bathtub. Depressing and kinda sick. And also inappropriate considering Bobbi Kristina Houston is in a coma and is in peril because she was found face down in a bathtub.

Good work Nationwide. I’ll stick with All State thanks. Oh, and loved the Julia Roberts voice over.

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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