Wednesday, May 22, 2024

Sony Will Show “The Interview” After Biggest PR Stunt in History, Much Ado About What?


“The Interview” will get released on Christmas Day, after all. The biggest PR stunt in history has come to an end as Sony is booking the Seth Rogen-James Franco comedy back into independent theaters. Or wait, maybe all the chains that said they wouldn’t take will take it after all. Whoops! Much ado about nothing! So much for North Korea and the Guardians of Peace. The movie remains unedited, with the assassination of Kim Jong Un okay now that every single breathing person in the world knows about it. No more “September 11th” threats. Cool! Now the world will get to see “The Interview” which is so- far- oh wait– just at 53% on Rotten Tomatoes, and uh, as we said back on December 10th, a stupid but fun movie. Will all this turn into box office magic? Hmmmm….We’ll see…

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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