Saturday, May 18, 2024

Madonna Puts “Rebel Heart”– Not Due Til March– At #1 on iTunes After 1 Day, 6 Tracks into Top 20


Savvy Madonna and her manager Guy Oseary– they’ve made their “Rebel Heart” album number 1 on iTunes even though it can only be pre-ordered until its release 11 weeks.

And the six tracks from “Rebel Heart” that became available Saturday at midnight? They are all in the iTunes top 20, with one of them at number 7.

So listen, this wasn’t accomplished in 24 hours. When Madonna’s tracks were “leaked” it came from her camp as part of a marketing plan. When she scolded fans on Instagram, that was part of the plan.

There’s no such as a coincidence, you know.

Give her credit. Madonna and Oseary had to do something unusual after the “MDNA” dud followed a couple of failed albums. Oseary just recently had another surprise for music fans with the U2-Apple deal in which that album —
Songs of Innocence”– was shoved down the throats of millions of people.

Meanwhile, Beyonce can take credit for starting the Surprise Release trend.

How long can Madonna hold at number 1? Eleven weeks is a long time. She’ll drop out and down, and then she’ll be back. But she’s certainly gotten everyone’s attention. Good move.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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