Monday, May 27, 2024

Taylor Swift, One Direction Can’t Save American Music Awards: Ratings Down 16% from Last Year


All the really awful, commercial pop stars couldn’t save the really awful, commercial American Music Awards from a ratings disaster on Sunday night. The interminable display of greed and low class second tier tabloid fashion finished 16% down from last year’s ratings.

All the performers– none of which will now be allowed to perform on February’s Grammy show–were not enough to help beat shows like CBS’s “Madame Secretary” or “60 Minutes” and especially football on NBC. “The Good Wife” was a close second.

The ratings were pretty bad in total viewers– just 11.55 million– but the key demo stunk, too. Of that 11.5 mil, only 3.8 mil were between 18 and 49 years old. It must have been a big homework night.

Interesting that the TV audience smelled “crass” with these awards. Not a single real moment, everything is calculated and scripted. There are no actual musicians involved, either. The AMAs are the West World of music. On to the Grammys in February!

Taylor Swift – Blank Space (Live at American… by uploaderdisney

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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