Thursday, April 18, 2024

Hollywood Film Awards Tank in Ratings, Number 7 for the Night, No Interest from Key Demo


No one watched the Hollywood Film Awards last night, least of all young people. The show took 4.14 million total viewers. A half million of them were between 18 and 49 years old. All the stars who came weren’t enough of a draw. Not even Johnny Depp, drunk and making a fool of himself on national TV. People just weren’t interested in seeing a three hour commercial for Hollywood, with everyone up everyone else’s ass, heaping praise. Was the 12 person selection committee even invited? Who knows?

The Awards were the 7th highest rated show of the evening. They were beaten even by a show I’ve never heard of, called “Cristela.” Blimey.

A friend of mine who’s a TV expert says: “The numbers are awful……but even CBS will rationalize something, take another crack at this next year (unless there is a business scandal with the management of the show), fix it creatively, and see if year #2 is better creatively and on a rating basis.”

The expert continues:

“In terms of total viewers, CBS gets about 7 million viewers with The Amazing Race from 8-9PM. Hawaii 5-0 gets close to 10 million viewers from 9-10PM and Blue Bloods gets 12 million viewers…….all before the integration of the DVR and delayed viewing numbers. CBS wins Friday consistently in terms of total viewers/eyeballs. They do no sell demos on Friday nights. If theĀ  media is looking just at the demos, they are misunderstanding this project and its longer term value by looking purely at 18-49 demos. Just wrong in this context as the awards show generally have older appeal by nature (it is not the MTV awards, the AMA’s or the Grammys).”

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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