Monday, May 20, 2024

Taylor Swift’s Big Music Machine Churns Out a Third Anthem Week Before New Album


What came first? Taylor Swift or her record label, called Big Machine? Because Swift, who’s still under 25, has become a Big Machine. Her new album, titled “1989” because that’s the year of her birth, comes out on October 27th. She’s already released two pop anthems constructed for mass acceptance.

Now a third one comes tomorrow. “Welcome to New York” is written by Ryan Tedder of OneRepublic¬† (with Taylor of course). The lead single, “Shake it Off,” was a Max Martin special and a¬† big hit. The second one, “Out of the Woods,” not so much, but interesting, written with Jack Antonoff. “1989” is going to be BIG– like 750,000 copies first week.

The Taylor Swift who wrote personal country songs is gone. We are now dealing with product. I’m not criticizing. She is fascinating. And more calculated than Lady Gaga. Taylor is headed to movies and Broadway, and even bigger things like that if they exist.

Here’s the preview, bland but so catchy, like a commercial.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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