Home Television MDA Non Telethon Results: Ratings Disaster, Raised $2 Mil Less Than Last...

A year ago today, right around now, I told you that the MDA non-telethon raised $54.1 million. This morning, a year later, the number is $52.3 million. It’s about $2 million less than in 2013. And most of it, as it was last year and the year before, comes from corporate sponsors.

The ratings weren’t very good either for the “Show of Strength”: 1.57 million people watched at 9pm, and then the number fell to roughly 1 million. Of that group, o.2 were in the key demo 18-49. Of 30 different measured time slots, MDA was the lowest rated broadcast show except for “Bob’s Burgers” reruns on Fox.

The show, which no one saw, was like watching linoleum chip very slowly from a 1950s kitchen. Loved all the reading on screen. It was like a film strip or an overheard projector. I guess ABC gets credit for public service for the night. They would have been better off showing just the Dharma Initiative films from “Lost.”

Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. He wrote the Intelligencer column for NY Magazine in the mid 90s, reporting on the OJ Simpson trial, as well as for the real Parade magazine (when it was owned by Conde Nast), and has written for the New York Observer, Details, Vogue, Spin, the New York Times, NY Post, Washington Post, and NY Daily News among many publications. He is the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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