Saturday, June 22, 2024

MDA Non Telethon Results: Ratings Disaster, Raised $2 Mil Less Than Last Year


A year ago today, right around now, I told you that the MDA non-telethon raised $54.1 million. This morning, a year later, the number is $52.3 million. It’s about $2 million less than in 2013. And most of it, as it was last year and the year before, comes from corporate sponsors.

The ratings weren’t very good either for the “Show of Strength”: 1.57 million people watched at 9pm, and then the number fell to roughly 1 million. Of that group, o.2 were in the key demo 18-49. Of 30 different measured time slots, MDA was the lowest rated broadcast show except for “Bob’s Burgers” reruns on Fox.

The show, which no one saw, was like watching linoleum chip very slowly from a 1950s kitchen. Loved all the reading on screen. It was like a film strip or an overheard projector. I guess ABC gets credit for public service for the night. They would have been better off showing just the Dharma Initiative films from “Lost.”

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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