Thursday, June 20, 2024

Tom Cruise Edge of Tomorrow Video Gets Name Change as $100 Mil Mark Frustrates


It’s so close it hurts. Tom Cruise’s first non franchise $100 million movie in years is within reach for him. If this were “Mission Impossible,” Ethan Hunt would somehow overcome the last little gap and achieve his destiny.

But ouch! “Edge” now stands at $99,481,199. Will Sunday bring an end to this drama? Unlikely. Last weekend the Doug Liman directed thriller made justĀ  $332,385. This leaves $518,801. “Edge” actually loses four theatres today. That doesn’t help.

It would have to make $200K this week and the balance Monday through Thursday. Even then, with just a few dollars off the magic number, Warners could just leave it hanging next weekend in 10 or 20 locations.

If they really wanted to have fun, they could have a content to see who the actual ticketholder is who helps Tom break $100 million. The winner could get a Cruise bobblehead or a box set of DVDs. (Or yes, a personal tour of the Celebrity Center.)

Warner Home Video must think “Edge” was a total turkey, by the way. The cover of the DVD as advertised on amazon and iTunes retitles the movie “Live Die Repeat.” The actual title is hidden at the bottom. It’s even being touted as a pre-order for October 7th under “Live Die Repeat.” Warners had already used Live Die Repeat as a slogan. Now it’s the unofficial title.

The original title of the movie was “All You Need Is Kill,” which was changed. If “Live Die Repeat” doesn’t confuse everyone, I don’t know what will.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

Read more

In Other News