Aside from the “Mission Impossible’ movies, Tom Cruise has not had a $100 million movie since 2005. That’s nine years since Steven Spielberg’s “War of the Worlds.”
Now, Warner Bros. has tried like crazy to get the very good “Edge of Tomorrow” across the finish line. But it doesn’t look like it;s going to happen. “Edge” is right now at $97 million. The Doug Liman directed sci fi thriller is still playing in 600 locations. But it’s also tapped out its audience. Last weekend “Edge” did around $1.2 million. Even if it managed to do another $750,000 this weekend, the goal is still far off.
Ouch! Can we just round it up and give it to Tom?
You can say this: he ‘s a grower if not a show-er. His resume of films has increased with each release starting with “Knight and Day,” then “Jack Reacher,” and “Oblivion.” (I’m not counting the miserable Rock of Ages.) But if it weren’t for “Mission Impossible” Cruise would have already self-destructed.
Warner Bros. can afford to just let “Edge” sit in theaters through Labor Day. But it would be a squeaker, and not cost effective. So close, yet so far….