Monday, June 24, 2024

Miley Cyrus TV Special Twerks Just 2 Million Viewers, Finishes Dead Last of 12 Shows


Has Miley Cyrus already worn out her welcome? On Sunday night NBC put aside two hours for a Miley special based on her “Bangerz” tour. The results were not heartening. Miley had just 2 million viewers. Only 700,000 of them were between 18-49. The rest, I would guess, were younger than 18 since no one older than 50 could possibly be interested.

And it’s not like it was a low viewing night. But Miley’s special came in 12th for the evening behind everything else on broadcast TV. Twelfth. It does sort of suggest that the only people who wondered if she was twerking were asleep or had the set tuned to NBC by mistake.

More amazing since Miley has 18.2 million Twitter followers who were fed reminders before and throughout the show. Apparently all that social networking didn’t move anyone to click the remote in her favor. Lesson learned? I think so.

What’s the problem? The Bangerz theme ran its course months ago, Miley is over-saturated, everyone is sick of the wrecking ball, the Terry Richardson pictures, and so on and so forth. It’s time for Miley to get some home schooling, take a nice break, and leave the stage for a little while. And when she comes back, it has to be something fresh.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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