Beyonce is pregnant! Jay Z is cheating! Beyonce is cheating! Solange, Beyonce’s sister, is fighting with Jay! The headlines are all over the internet and splashed on the supermarket rag racks.
Is any of it true? No, none of it. Here’s what is true: tickets are selling slow as molasses for the Jay Z-Beyonce “On the Run” tour of stadiums that’s set to start in 10 days.
Right now, there are over 11,000 tickets in motion on StubHub for the couple’s July 11th show at MetLife Stadium in the Meadowlands. Several more thousand are available for the second show, on July 12th.
Even on Ticketmaster.com’s own system, a quick check shows a very bald stadium, with lots of tickets for sale and official resale. Right now, getting to see the first couple of modern R&B is pretty simple. And relatively inexpensive.
All told, Beyonce and Jay Z are going to play 17 stadium dates in the US and two in Canada beginning June 25 in Miami. But right now, tickets are available in every city and at every price.
What’s happening? Over saturation. Jay Z played a year long tour with Justin Timberlake, for an album– “Magna Carta Holy Grail”– that was given away for free by Samsung. Beyonce already toured. She just finished the worldwide “Mrs. Carter” tour in March 2014. It took in over $229 million.
Even with her “Visual” album scoring a big first month last December, Beyonce just hasn’t had a breakout single like “Single Ladies” or “Crazy in Love.” The album is off the top 200 for a while now. Jay Z’s is long gone.
Maybe this would have worked at smaller venues.
And the gossip? With no denials, but lots of “unnamed sources,” my guess it’s mostly made up to keep some interest in the couple while they’re on tour. Just wait for some “staged” episodes to lure in passive ticketholders.
Meantime, surprise, guess who’s doing well? Lady Gaga. Her tour has sold very well, and the number of available seats going into each show is fairly normal. Maybe that’s because her audience has been pining for her since illness took Gaga off the road a year ago.
Absence does make the heart grow fonder !