Wednesday, June 12, 2024

Tom Brokaw Plugs Angelina Jolie Movie in Commercial Posing as Feature During Olympics

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I’m confused. How about you? NBC News veteran Tom Brokaw narrated a commercial tonight on the Olympics. It was for an NBC Universal feature film. It seemed like a feature by Brokaw on Olympian Louie Zamperini. But it carried the NBC Universal logo, not NBC News. And midday through it turned into a commercial for Angelina Jolie’s “Unbroken,” a Universal movie due this year. Maybe Brokaw did commercials on air when he was on the Today show. But narrating a commercial for a movie? Is this what we’re calling ‘native advertising’– when the ads are indiscernible from the editorial? Brokaw never seemed the type. Who paid him? What are we to make of this? That he’s endorsing the movie? (No one’s even seen it.) Very strange stuff here. What next? Brian Williams touting “Despicable Me 3”?

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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