Home Celebrity Bieber Film Grosses Much Lower Than Expected: What Does it Mean?

The final weekend grosses for the Justin Bieber movie “Believe” were much lower than what I reported earlier. “Believe” didn’t even make $4.3 mil– he landed at $4.27 million. The Sunday box office projection was just 540,000. That’s pretty dreadful.

Manager Scooter Braun tweeted a message from a beach vacation to which he’s retreated while Bieber’s career takes a sharp turn downward. His other big client from last year, singer Carly Rae Jepsen of “Call Me Maybe” fame, is going into a 12 week stint in Broadway’s “Cinderella.” Jepsen couldn’t re-create her number 1 hit. So she’s doing what most pop retirees do– heading to a Broadway run as  fill-in. Debbie Gibson used to do this. At least Jepsen isn’t going into “Chicago.” She may run into Justin Guarini on W. 44th St.

Bieber may heading to “Pippin” or — hmmm– maybe he’ll go into “Chicago” as Roxie Hart. “Believe” has really turned into a turkey. If only $540,000 worth of kids saw his movie on a Sunday, the easiest of all days for parents to take kids to the flicks, what’s left? Not much.

Now we wait for the actual numbers on Bieber’s “Journals” album. It could be the bloom is off the rose, very suddenly. God help all of today’s teen pop stars if the kids actually saw the Shirley MacLaine number on the Kennedy Center honors show. All the performers were singing live. On key. Sutton Foster especially. Can you imagine? “Mommy, what are they doing? Why do they sound so good? Don’t they have AutoTune and special mics?”

Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. He wrote the Intelligencer column for NY Magazine in the mid 90s, reporting on the OJ Simpson trial, as well as for the real Parade magazine (when it was owned by Conde Nast), and has written for the New York Observer, Details, Vogue, Spin, the New York Times, NY Post, Washington Post, and NY Daily News among many publications. He is the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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