Wednesday, April 24, 2024

UPDATE Bieber Panic as Fans Ignore New Documentary: Box Office Free Fall


UPDATE SUNDAY 12NOON: Open Road didn’t turn in numbers for the weekend after all. But estimates are that “Believe” came in around $4.3 million for its first weekend. The spin is that the film only cost $5 mil and had little promotional budget because they felt it didn’t need it. But it’s a disaster of disinterest from the Bieber fans. They simply didn’t go.


If I were Scooter Braun, now I’d be concerned. Ticket sales for Justin Bieber’s “Believe” dropped 19% from Wednesday to Thursday, and 22% more from Thursday to Friday. The teenybopper’s big new documentary is a shiny new flop. This isn’t just because it’s only in 1,037 theaters. In those theaters, it’s a flop. The film has taken in $3 million, most of it on the first two days. By Friday it was down to $780,000. It may not clear the $5 million mark for Wednesday-Sunday. If that’s the case, the Bieber insiders may have to look at how their pet project is faring in a post-teen world. Can a pop star poop out this fast? Yes. Good news, though: “Believe” has beaten by “Mandela” so far, which is playing in fewer theaters. No doubt Mr. Bieber feels that Nelson Mandela (if he’s heard of him) would have been a ‘belieber’ just like Anne Frank.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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