Home Celebrity UPDATE Bieber Panic as Fans Ignore New Documentary: Box Office Free Fall

UPDATE SUNDAY 12NOON: Open Road didn’t turn in numbers for the weekend after all. But estimates are that “Believe” came in around $4.3 million for its first weekend. The spin is that the film only cost $5 mil and had little promotional budget because they felt it didn’t need it. But it’s a disaster of disinterest from the Bieber fans. They simply didn’t go.


If I were Scooter Braun, now I’d be concerned. Ticket sales for Justin Bieber’s “Believe” dropped 19% from Wednesday to Thursday, and 22% more from Thursday to Friday. The teenybopper’s big new documentary is a shiny new flop. This isn’t just because it’s only in 1,037 theaters. In those theaters, it’s a flop. The film has taken in $3 million, most of it on the first two days. By Friday it was down to $780,000. It may not clear the $5 million mark for Wednesday-Sunday. If that’s the case, the Bieber insiders may have to look at how their pet project is faring in a post-teen world. Can a pop star poop out this fast? Yes. Good news, though: “Believe” has beaten by “Mandela” so far, which is playing in fewer theaters. No doubt Mr. Bieber feels that Nelson Mandela (if he’s heard of him) would have been a ‘belieber’ just like Anne Frank.

Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. He wrote the Intelligencer column for NY Magazine in the mid 90s, reporting on the OJ Simpson trial, as well as for the real Parade magazine (when it was owned by Conde Nast), and has written for the New York Observer, Details, Vogue, Spin, the New York Times, NY Post, Washington Post, and NY Daily News among many publications. He is the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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