Home Celebrity Review: Justin Bieber’s Believe Reveals a Well Oiled Machine

I didn’t learn a lot watching Justin Bieber’s “Believe” infomercial, or slightly scripted, well-sculpted “documentary.” Most of what I gleaned was about his manager, Scooter Braun, and the elaborate machine that it takes to keep this cipher ready for 8 to 12 year old young girl fans. I got to see how Bieber’s songs are “constructed” (as opposed to composed), and how his stage show comes together via everyone but him.

You will not find out much about 19 year old Bieber in “Believe.” Many people in the movie sing his praises, but there’s no evidence of any extraordinary skill aside from being able to get progressively more tattooed, and his inability to grow facial hair. You do see, if you hadn’t already, that Bieber wears all his pants so low that his genitals are only noticeable because he tugs at them on stage. This renders him as a pretty eunuch. ( I was worried he’d contracted something.)

I kept thinking that another teen sensation, Elvis Presley, caused an outrage because his pants were too tight. This is not a problem for Justin Bieber. He is almost completely sexless in “Believe,” very much like an anatomy-less Ken doll. He’s the harmless rock star, the anti-Jagger.

For some reason, Bieber and his cohorts think this movie will show “who he really is.” If that’s the case, then he is a blank screen upon which others project their ideas. He is inarticulate and seemingly without his own specific thoughts or philosophies about anything. He is innocuous.

Was he born somewhere? Did the family have roots, a background? Was he discovered? Did that change the family? Did he ever think he might go to school? Does the sight of thousands of small girls shrieking do anything to him? Does he think about it?

At one point Bieber turns to the camera and says, unironically, “I never thought I could be loved so much,” referring to the fans.

The most fun in the movie is watching Scooter Braun, the missing Weinstein brother, go outside at shows and tease girls about getting seats, ultimately giving them the best tickets of the night. Braun is the story in this movie. I’ve never seen a manager so high profile since David Geffen. Long after Bieber is gone, Scooter Braun is going to be around.

There is also a creepy segment– unintended — about Bieber and a six year old girl who’s dying and calls him her “husband.” Many may find this uplifting. I found it skeevy.

None of this is to say that Bieber doesn’t have talent. He’s shown just at the beginning and end of the movie playing a nice tune on the piano. He is also a competent drummer. His voice sounds thin, but that’s because the material is so threadbare. There may be something here besides marketing. But “Believe” doesn’t believe it.


2 replies to this post
  1. Hi first film, Never say Never, had a lot about his family background so perhaps that’s why it isn’t covered in this film. Scooter Braun was a very prominent part of that film too.

    I think his fans are getting older as he and they grow up. He obviously wants a more mainstream (adult) audience. I think a year off will be good for him – let him find out who he is and what kind of artist he wants to be.

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