Monday, April 22, 2024

Motion Picture Academy Gets A Great New Modern Logo


Love the new Academy logo. Here’s a note posted by our old pal, Christina Kounelias. Nice work:

“Two years ago we began a thoughtful internal dialogue regarding the visual identity of the Academy, and found a need for a new design system that reflects the creativity of our organization.

oscar logoWe set out to build something that accurately reflects our community of artists, their diverse talents, and the creative process they employ to bring disparate ideas together into a single vision.

With the help of agency 180LA, we developed a visual identity that’s as inspired by the Academy’s heritage as it is by our future, including the much-anticipated opening of our Academy Museum in 2017.
The highlight is our new Academy logo, which can be seen at the top of this page.

The new logo spotlights the Oscar from above – creating a triangular shape and uniting the “A” of the Academy with our iconic statuette. This design gives the Academy a presence in its own logo for the first time and underscores our efforts to support creative arts and sciences year-round.”

Please click around below to explore some of our inspirations.

Christina Kounelias
Chief Marketing Officer, The Academy

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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